Agenda
09:00 AM - 09:05 AM ¦ Welcome
Welcome
Track: Book,Magazine
09:05 AM - 09:50 AM ¦ Content Discovery in the Age of Tablets, E-readers and Google
Content Discovery in the Age of Tablets, E-readers and Google
Track: Book,Magazine
With minimal distribution costs and the fact that nearly everyone is a content creator these days, getting your digital content actually seen, heard, or read has become increasingly difficult. How will social media, Google, emails, Apps, and interactivity enhance content discoverability? These are some of the questions answered by this panel of publishing industry experts.
Speakers
09:50 AM - 10:00 AM ¦ BREAK
BREAK
Track: Book,Magazine
10:00 AM - 10:35 AM ¦ Executive View: Leading Magazine Publisher Perspective
Executive View: Leading Magazine Publisher Perspective
Track: Magazine
Hearst is one of the leading magazine publishers in the united States and in the World. How are they navigating today's turbulent magazine industry? How are they planning for the future of printed periodicals? What are the strategies that can make publishers remain relevant in an increasingly digital world? These are some of the questions answered by this magazine industry keynote.
Speakers
10:00 AM - 10:35 AM ¦ Executive View: Leading Book Publisher Perspective
Executive View: Leading Book Publisher Perspective
Track: Book
What is the place of print in today's book publishing? How do you evaluate the numerous epub and app platforms that exist today? Should publishers be building their own content store? How will book content evolve with the growth of digital delivery? These are some of the questions answered by this book industry keynote.
Speakers
10:35 AM - 11:20 AM ¦ Extending the Brand: One Format to Rule Them All
Extending the Brand: One Format to Rule Them All
Track: Magazine
One of the limitations of digital magazines was that every vendor offered a different solution for displaying the paginated content. Today there is still no standard for displaying magazines in a digital format that takes into account key elements including advertising, video and interactivity. Apple, with its hugely successful devices, has helped to create some clarity here but they are not the standard. With many platforms carrying digital versions of magazines today, will there ever be a standard? What would a standard magazine format mean for publishers? How should publishers prepare? These are some of the questions answered by this panel of publishing industry experts.
Speakers
Nick Bogaty
(Featured Speaker)
Director of Business Development
Digital Publishing Group, Adobe Systems Incorporated
10:35 AM - 11:20 AM ¦ Extending the Brand: Preserving and Developing Author Equity
Extending the Brand: Preserving and Developing Author Equity
Track: Book
One of the greatest strategic book publisher challenges ahead will not only be holding onto the big brand authors but knowing how to develop new ones in the digital space. Any quick review of a bestseller list will immediately confirm the dominance of high 'author equity' authors in driving book volume – the only problem is many publishers don’t understand branding, its measurement, or its management. And, the issue is further compounded by the fact that eBook sales tend to skew most to big 'author equity' categories like genre fiction. This panel of book publishing industry experts will address brand and author equity best practices.
Speakers
11:20 AM - 11:30 AM ¦ BREAK
BREAK
Track: Book,Magazine
11:30 AM - 12:15 PM ¦ E-publishing and the Analytics Advantage
E-publishing and the Analytics Advantage
Track: Book,Magazine
Metrics have always been part of publishing. For some, it means tracking sales and the success of promotions, and for others, it also means evaluating reader income and pass along rates. In a digital environment where everything is trackable, metrics will continue to grow in importance for both book and magazine publishers. As these traditionally different products continue to blend through apps and other digital media, will we see a unified code of metrics used for all of paginated media? How will metrics evolve for book and magazine publishers? These are some of the questions answered by this panel of publishing industry experts.
Speakers
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